I was recently invited by Digital Citizens co-founder James Fridley @fridley to be on a panel discussion entitled “Startups, small shops and bootstrappers: the real value in social media and digital PR for small business”. Digital Citizens is an inclusive, informal organisation dedicated to knowledge sharing and discussion of social, political, ethical and professional issues related to new technologies and the social web.   So my first response was along the lines of “Are you sure you want me”? I don’t profess to be an SME, SMEG or...